Hello,

For 25+ years, I've led the decisions that shape what women and families want, buy, love, and bring home across food, lifestyle, entertainment, family care, and technology.

My career has been defined by driving enterprise firsts: carving out new market spaces, optimizing product innovation pipelines, defining differentiated brand positioning, and executing go-to-market strategies with the confidence to test, learn, and move fast.

My secret playbook: declare boldly, SHE is your consumer. Get to know her, then build the business around her.

A precise ReFrame on how you see, understand, and build for her produces transformational P&L results because female economic power sits at the center of the global growth engine.

I founded The ReFrame to bring a rare perspective to client growth, built on battle-tested executive experience. I've run the businesses, not just advised them.

I'm passionate about finding her human truth and helping clients ReFrame for profitable growth.

Companies: Driscoll’s, Disney Consumer Products, Mattel, LeapFrog, The Learning Company, PlayFirst, Good Morning America

Categories: Food, Produce, Toys, Infant/Toddler/Preschool Gear, Apparel, Home, Educational Software, Gaming, Media

Franchises: Barbie, Mickey Mouse, Winnie the Pooh, Pixar Franchises, Baby Einstein, Reader Rabbit, Carmen Sandiego

Advisory Boards: Mezzetta, Quadrant4 AI

Founder, CEO Frances Dillard marketing, product innovation, brand building and corporate communications at Driscoll’s, Berries, Produce , Disney, Mattel, LeapFrog, The Learning Company, PlayFirst, Good Morning America, Toys, Infant Toddler Preschool

Frances Dillard

Founder & CEO

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